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Web Analytics
There’s a popular saying, “A man who stops advertising to save money is like a man who stops a clock to save time.” But why would a business want to stop advertising? In the olden times, it could be because of the lack of means to gauge the return on investment (ROI). But today, we have access to powerful Web analytics tools that allow organizations to see exactly how effective their marketing efforts are being. With solid data at their disposal, it’s not difficult to understand which parts of your campaign or website you need to optimize to maximize the ROI.
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Why you should care about Analytics?
Web analytics is essential to answer the following questions every business must ask itself:
[vc_row_inner][vc_column_inner width=”1/3″][cq_vc_cubebox fronttitle=”Audience tracking” frontcontent=”Who is visiting your site? How do factors like age and gender affect site interaction behavior?” backtitle=”Audience tracking” backcontent=”Who is visiting your site? How do factors like age and gender affect site interaction behavior?” rotatecube=”0″ cardstyle=”mint” cubedirection=”rightleft”][/vc_column_inner][vc_column_inner width=”1/3″][cq_vc_cubebox fronttitle=”Conversion Rate” frontcontent=”Is your site converting your visitors into your clients? Where is the gap between the two? ” backtitle=”Conversion Rate” backcontent=”Is your site converting your visitors into your clients? Where is the gap between the two? ” rotatecube=”0″ cardstyle=”bluejeans” cubedirection=”rightleft”][/vc_column_inner][vc_column_inner width=”1/3″][cq_vc_cubebox fronttitle=”Maximize ROI” frontcontent=”How effective are your keywords? What about your search terms? Is your social media marketing strategy working?” backtitle=”Maximize ROI” backcontent=”How effective are your keywords? What about your search terms? Is your social media marketing strategy working?” rotatecube=”0″ cardstyle=”lavender” cubedirection=”rightleft”][/vc_column_inner][/vc_row_inner][vc_column_text]
Successful businesses understand that analytics is a continuous process that they need to
undertake in the face of swiftly-changing Web strategies and global competition.
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Zone One Digital can help you beat the competition
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Conversion Rate Optimization (CRO)
Businesses create websites because they want to fulfill some specific goals. These goals come in many forms and include everything from purchasing a product from the website and subscribing to a service to signing up for a newsletter and creating an account. When you compare the number of times a user completes these set goals with the total traffic you are receiving on your site, you get the conversion rate.
Conversion Rate Optimization (CRO) is a process that analyzes how visitors are interacting with your site and determines the factors stopping them from completing the goals.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”3006″ img_size=”full” alignment=”center” css_animation=”fadeInRight”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1506313610721{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #00bfa5 !important;}” el_class=”reach_target_customers”][vc_column css=”.vc_custom_1506314196389{margin-bottom: 0px !important;}”][vc_custom_heading text=”Cornerstones of effective CRO” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff|line_height:1.2″ use_theme_fonts=”yes” css=”.vc_custom_1506313559133{padding-bottom: 20px !important;}”][vc_row_inner css=”.vc_custom_1506314244452{margin-bottom: 0px !important;}”][vc_column_inner width=”1/3″]
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Successful CRO requires constant and persistent data analysis
[/vc_column_text][vc_column_text]Flourishing businesses convert their visitors into their customers by creating experiences with which they can connect emotionally. Some people are convinced by words, some like audio better, and some may prefer to things in motion in a video. A good website is filled with diverse action triggers that provide an exciting experience for the visitors.
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Sounds exhausting?
Don’t worry because Zone One Digital will do all this research for you and take your CRO to never-seen-before levels!
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Still wondering why you need CRO?
[vc_row_inner equal_height=”yes”][vc_column_inner width=”1/2″][cq_vc_flipbox avatarstyle=”fixed” fronttitle=”Better customer insights” frontcontent=”You cannot speak the language your customers speak unless you understand who your key audience is. CRO helps you get the right kind of people for your business. ” backtitle=”Better customer insights” backcontent=”You cannot speak the language your customers speak unless you understand who your key audience is. CRO helps you get the right kind of people for your business. ” cardstyle=”mint” backbuttonlink=”url:%23|||”][cq_vc_flipbox avatarstyle=”fixed” fronttitle=”Increased ROI” frontcontent=”If you know how to extract the very best from your acquisition efforts, you can get more conversions without having to hunt for more visitors. ” backtitle=”Increased ROI” backcontent=”If you know how to extract the very best from your acquisition efforts, you can get more conversions without having to hunt for more visitors. ” cardstyle=”grapefruit” backbuttonlink=”url:%23|||”][/vc_column_inner][vc_column_inner width=”1/2″][cq_vc_flipbox avatarstyle=”fixed” fronttitle=”Business growth” frontcontent=”For your business to grow, you need to make sure you don’t run out of prospective clients. CRO does this job by turning mere browsers into buyers. ” backtitle=”Business growth” backcontent=”For your business to grow, you need to make sure you don’t run out of prospective clients. CRO does this job by turning mere browsers into buyers. ” cardstyle=”grass” backbuttonlink=”url:%23|||”][cq_vc_flipbox avatarstyle=”fixed” fronttitle=”Make customer king” frontcontent=”CRO tells you what content on your website is working and what isn’t. By giving visitors what they want, you can make them stick around and engage more.” backtitle=”Make customer king” backcontent=”CRO tells you what content on your website is working and what isn’t. By giving visitors what they want, you can make them stick around and engage more.” cardstyle=”lavender” backbuttonlink=”url:%23|||”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][/vc_section][vc_row full_width=”stretch_row” css=”.vc_custom_1506315695239{padding-top: 35px !important;}”][vc_column][vc_column_text]
Get in Touch
Call us at +91-8920561435 office time (10am to 6pm) for help setting your budget. Our team of experts will help you get set up and create your first ads – for free.
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